{"id":1109,"date":"2026-02-03T21:50:52","date_gmt":"2026-02-03T21:50:52","guid":{"rendered":"https:\/\/www.associazionearam.it\/web\/?p=1109"},"modified":"2026-02-03T21:50:53","modified_gmt":"2026-02-03T21:50:53","slug":"6-march-a-historic-date-the-first-international-amatriciana-daypresentation-of-the-logo-and-the-programme-for-the-three-day-event-6-8-march-to-be-held-in-amatric","status":"publish","type":"post","link":"https:\/\/www.associazionearam.it\/web\/en\/2026\/02\/03\/6-march-a-historic-date-the-first-international-amatriciana-daypresentation-of-the-logo-and-the-programme-for-the-three-day-event-6-8-march-to-be-held-in-amatric\/","title":{"rendered":"\u201c6 MARCH, A HISTORIC DATE: THE FIRST INTERNATIONAL AMATRICIANA DAY\u201d\u200bPresentation of the logo and the programme for the three-day event (6\u20138 March) to be held in Amatrice\u200b"},"content":{"rendered":"\n

Press Conference \u2013 Chamber of Deputies (Sala Tatarella)\u200bESS RELEASE<\/strong>\u200b<\/p>\n\n\n\n

(Sala Tatarella), the\u00a0First International Amatriciana Day<\/strong>\u00a0(6 March<\/strong>) and the three-day celebration to be held in Amatrice on\u00a06\u20137\u20138 March 2026<\/strong>\u00a0were presented.\u200b
The initiative is promoted by the\u00a0Association of Restaurateurs and Hoteliers of Amatrice (ARAM)<\/strong>, under the patronage of the\u00a0Municipality of Amatrice<\/strong>,\u00a0Roma Tre University<\/strong>, the\u00a0Lazio Region<\/strong>, and the\u00a0Chamber of Commerce of Rieti and Viterbo<\/strong>.\u200b<\/p>\n\n\n\n

During the press conference, the official logo of the event was unveiled and the programme for the three-day initiative was outlined (including thematic conferences, workshops, site visits, walking and e-bike excursions, and numerous tastings).\u200b
The programme aims to enhance the area\u2019s assets, excellence, and distinctive features\u2014the very territory that historically gave rise to a dish renowned worldwide.\u200b<\/p>\n\n\n\n

Speaking in Rome were ARAM President Giovanni Apa<\/strong>, together with the Board and members; the Mayor of Amatrice Giorgio Cortellesi<\/strong>; MP Luciano Ciocchetti<\/strong>; the Chamber\u2019s Quaestor, MP Paolo Trancassini<\/strong>; the Commissioner for Reconstruction, Senator Guido Castelli<\/strong>; and the Lazio Region\u2019s Councillor for Culture Simona Baldassarre<\/strong>.\u200b<\/p>\n\n\n\n

GIORGIO CORTELLESI (Mayor of Amatrice):<\/strong> \u201cFor us, Amatriciana is not only a symbol of food-and-wine excellence that rewards the richness of a territory deserving respect and support for what it has endured\u2014especially after the earthquake\u2014but above all it represents the driving force behind the socio-economic restart of Amatrice and its hamlets. We warmly welcome the Amatriciana Day initiative next 6 March, which complements, in a virtuous way, our well-known Spaghetti Festival, already famous worldwide.\u201d\u200b<\/p>\n\n\n\n

SIMONA BALDASSARRE (Lazio Region Councillor for Culture):<\/strong> \u201cThe Lazio Region can only stand close to today\u2019s initiative: the presentation of the programme for International Amatriciana Day, to be held next 6 March in Amatrice. Following the prestigious UNESCO recognition of Italian cuisine as intangible heritage, the \u2018first of the first\u2019 could not be missing. A \u2018Made in Italy\u2019 dish envied around the world, symbolising a tradition of excellence that has always celebrated the richness of our territories, our history, our culture, and our convivial spirit.\u201d\u200b<\/p>\n\n\n\n

MASSIMILIANO FIORUCCI (Rector, Roma Tre University):<\/strong> \u201cRoma Tre University is taking part in this initiative as a scientific partner with great conviction. Our University hosts a three-year degree programme in Food and Wine Sciences and Cultures, demonstrating how cuisine and food-and-wine culture are fundamental elements of our country\u2019s history and traditions. Training tomorrow\u2019s researchers and professionals means giving full dimension to an essential part of our cultural identity. In this sense, the history of Amatrice is a story of resilience, which through Amatriciana continues to speak to the world about memory, community, and the future.\u201d\u200b<\/p>\n\n\n\n

AMATRICIANA: WHY THIS CEREMONY MATTERS\u200b<\/h2>\n\n\n\n

HOW MUCH AMATRICIANA IS CONSUMED?\u200b<\/h2>\n\n\n\n

According to the latest Arsial research (2020), in the municipalities of Amatrice and Accumoli alone the estimated weekly production of \u201cAmatriciana\u201d sauce is 150 kg per food-service outlet<\/strong>, for an annual total of approximately 100 tonnes<\/strong>.\u200b
Assuming an average of 5 servings per kilogram<\/strong> of sauce, this amounts to about 25,000 portions per year<\/strong>.\u200b
In the Lazio Region overall, the estimated number of dishes reaches 1 million<\/strong>.\u200b<\/p>\n\n\n\n

WHY 6 MARCH?\u200b<\/h2>\n\n\n\n

This date\u2014celebrated every year\u2014was chosen because on 6 March 2020<\/strong> Amatriciana received the \u201cTraditional Speciality Guaranteed (TSG)\u201d<\/strong> certification from the European Commission.\u200b
In Italy, only three other products have this recognition: mozzarella, Neapolitan pizza, and Vincisgrassi alla maceratese.\u200b<\/p>\n\n\n\n

WHY AN INTERNATIONAL DAY?\u200b<\/h2>\n\n\n\n

There are at least three reasons, ARAM emphasises.\u200b
The first<\/strong> is a culinary challenge: on 6 April, \u201cCarbonara Day\u201d is celebrated worldwide\u2014so why not also create an \u201cAmatriciana Day\u201d?\u200b
Thus, from an idea born during an interview, this project was developed; in the spirit of celebrating Italian identity, the initiative has been registered and is presented as Amatriciana Day, with the goal that it be celebrated worldwide using any hashtag, provided it includes the word \u201cAmatriciana\u201d (e.g., #giornataamatriciana, #giornatainternazionaleamatriciana, #amatricianaday, etc.).\u200b
The second<\/strong> reason stems from pride in this land: the clock that stopped with the earthquake of 24 August 2016 has started turning again, driven with effort and dignity first and foremost by citizens, supported by institutions, associations, and businesses.\u200b
The initiative presented today aims to be part of this journey.\u200b
The third<\/strong> is a message of positivity: International Amatriciana Day intends to promote one of the world\u2019s most celebrated pasta dishes\u2014celebrating on 6 March across all five continents\u2014while also enhancing the place where it originated.\u200b<\/p>\n\n\n\n

THE LOGO\u200b<\/h2>\n\n\n\n

The logo features a stylised fork whose four tines transform, in a geometric and symmetrical way, into strands of spaghetti that intertwine to form the graphic element.\u200b
The circular element serves as the event\u2019s seal.\u200b
The Orange\/Gold\/Red colours evoke the sun, pasta, wheat, and the preciousness of the products, understood as the high quality of Amatriciana and, more broadly, of Made in Italy.\u200b<\/p>\n\n\n\n

WEBSITE AND SOCIAL CHANNELS\u200b<\/h2>\n\n\n\n

To promote the initiative online and on social media, ARAM has created the website\u00a0www.giornatadellamatriciana.it<\/a><\/strong>, which went live today, as well as three social accounts; from today until 6 March, social campaigns featuring ambassadors and chefs are planned.\u200b<\/p>\n\n\n\n

Instagram:<\/strong> https:\/\/www.instagram.com\/giornatadellamatriciana<\/a>\u200b
Facebook:<\/strong> https:\/\/www.facebook.com\/giornatadellamatriciana<\/a>\u200b
X:<\/strong> https:\/\/x.com\/GAmatriciana<\/a>\u200b<\/p>\n\n\n\n

WHY THE WEEKEND OF 6\u20137\u20138 MARCH 2026?\u200b<\/h2>\n\n\n\n

The 2026 edition is the first International Amatriciana Day.\u200b
In a sense, for the promoters it is the \u201cYear Zero\u201d.\u200b
Through the initiatives scheduled for 6\u20137\u20138 March 2026 in Amatrice, the aim is to take a first step, with the hope that\u2014both from Italy and from around the world\u2014more and more institutions, associations, companies, and citizens will join in Amatrice, in the name of tradition, hope, good taste, and vitality.\u200b<\/p>\n\n\n\n

In parallel with the initiatives in Amatrice, all restaurants will be able to join the initiative by offering Amatriciana on their menus, prepared according to the original recipe.\u200b
The hope is that this will also take place at home, in canteens, and anywhere there is a kitchen.\u200b<\/p>\n\n\n\n

PROGRAMME (preliminary)\u200b<\/h2>\n\n\n\n

The final, complete programme for 6\u20137\u20138 March will be released in the coming weeks; in the meantime, the main activities of the three-day event are listed below.\u200b<\/p>\n\n\n\n

FRIDAY, 6 MARCH<\/strong>\u200b
10:30\u201311:30<\/strong> Cultural and training debates addressing identity-related themes for the Amatrice area and strategic assets for its cultural tourism relaunch.\u200b
11:30\u201313:00<\/strong> Revitalisation of concrete projects: each topic will be addressed through testimonies, successful experiences and storytelling delivered by those leading the initiatives.\u200b
13:00\u201314:30<\/strong> Lunch for morning participants, offered by ARAM and organised in collaboration with the Amatrice Hotel School, the Italian Chefs Federation, and the Department of Food and Wine Sciences and Cultures of Roma Tre University.\u200b
15:00\u201316:30<\/strong> The Mayor of Amatrice will lead a guided tour of the active construction sites in the historic centre and of Casa Futuro.\u200b
16:00\u201317:30<\/strong> University orientation activities for the Degree Programme in Food and Wine Sciences and Cultures at Roma Tre University.\u200b<\/p>\n\n\n\n

SATURDAY, 7 MARCH AND SUNDAY, 8 MARCH<\/strong>\u200b
From 10:00<\/strong> (meeting point at the Pro Loco) Amatrice welcomes guests with various tourism proposals (weather permitting) offered by ARAM: mountain excursions; e-assisted bicycle rides; visits to the Orie Terme nature oasis (recommended for families with children); visit to the Municipal Museum; visit to the \u201cRinascita\u201d restoration workshop; creative workshop at the Women\u2019s House; sensory workshop for children.\u200b
13:30\u201315:30<\/strong> Lunch with a typical menu at the same price at all restaurateurs participating in ARAM.\u200b
16:00\u201318:30 (Saturday 7 only)<\/strong> Show cooking by chefs; \u201cAmatriciana yesterday, today and tomorrow: chefs\u2019 contest\u201d; presentation of selected local gastronomic excellences.\u200b
17:30 (Sunday 8 only)<\/strong> Theatre performance at the Auditorium della Laga<\/strong>.<\/p>\n\n\n\n

FREE COPYRIGHT Media https:\/\/www.associazionearam.it\/press<\/a><\/p>\n\n\n\n

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Press Conference \u2013 Chamber of Deputies (Sala Tatarella)\u200bESS RELEASE\u200b (Sala Tatarella), the\u00a0First International Amatriciana Day\u00a0(6 March) and the three-day celebration to be held in Amatrice on\u00a06\u20137\u20138 March 2026\u00a0were presented.\u200bThe initiative is promoted by the\u00a0Association of Restaurateurs and Hoteliers of Amatrice (ARAM), under the patronage of the\u00a0Municipality of Amatrice,\u00a0Roma Tre University, the\u00a0Lazio Region, and the\u00a0Chamber of […]<\/p>\n","protected":false},"author":1,"featured_media":1100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[99],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-en"],"_links":{"self":[{"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/posts\/1109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/comments?post=1109"}],"version-history":[{"count":1,"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/posts\/1109\/revisions"}],"predecessor-version":[{"id":1110,"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/posts\/1109\/revisions\/1110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/media\/1100"}],"wp:attachment":[{"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/media?parent=1109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/categories?post=1109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.associazionearam.it\/web\/wp-json\/wp\/v2\/tags?post=1109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}